How well is your Lead Capturing process?

Attracting Customers with FREE, Personalized & Quick Value at first point of contact :
Your lead capturing content is helping your organization attract your customers by delivering FREE Value which is personalized and quickly delivered at the first point of contact

Communication between responsible functions :
Functions in your organization which are responsible for lead capturing are communicating with each other seamlessly. e.g. For Lead Capturing of customers, your Sales and Marketing both the functions collaborate well and create right content (normally done by marketing) and sends it to right audience (normally done by sales)

Visually appealing, easily seen and easily accessible content :
For the targeted audience, the lead capturing content created by your organization is visually appealing, easily seen and easily accessible

Repeatable, Scalable, Connected process with Feedback loop :
The process with which you deliver your lead capturing content to your target audience is repeatable, scalable, well connected to the next contact point in the sales funnel and has a feedback loop to make it better

KPIs – Quality focused and not Quantity focused :
Your organisation has set lead capturing Key Performance Indicators (KPIs) w.r.t. to attracting RELEVANT Leads and NOT the quantity of the leads (Quality vs Quantity)

KPIs – Output focused and not input focused :
Your organization is tracking your employees responsible for lead capturing using a measure related to Output and not the input e.g. Sales per month or Demos per month instead of Content generated per month

Motivation to consume as well as share your content :
Your organisation has a mechanism in place to motivate target audience to consume as well as share your content

Motivation to create quality content :
Your organization has a mechanism in place to motivate your lead capturing employees or respective functions to create quality content

Automation :
Your organization has a mechanism in place to find and automate/semi automate each and every step in the lead capturing process