How well is your Lead Nurturing process?

Educate target leads to solve their complete problems (not just limited to the solutions that you provide) with personalized content and access to everything at one place  :
Your lead nurturing content should be helping your target leads to solve their end to end problems and not limited to the solution that you provide. The Education Led Marketing that you do, should be, ideally, delivered to the target audience for FREE. It should provide personalized content. In addition, access to all the content should be at one place or link. 

Communication between responsible functions :
Functions in your organization which are responsible for lead nurturing are communicating with each other seamlessly. e.g. For Lead Nurturing of customers, your Marketing and Product Management, both the functions collaborate well and create right content

Visually appealing, easily seen and easily accessible content :
For the targeted audience, the lead nurturing content created by your organization is visually appealing, easily seen and easily accessible

Social/Peer Learning :
For the targeted audience, the lead nurturing content created by your organization promotes use of peer learning and provides technology for the same

Repeatable, Scalable, follows industry BEST practices with Feedback loop :
The process with which you deliver your lead nurturing content to your target audience is repeatable, scalable, follows the industry BEST practices and has a feedback loop to even make it better

KPIs : Quality focused and not Quantity focused :
Your organisation has set lead nurturing Key Performance Indicators (KPIs) w.r.t. to ENGAGEMENT of the target leads to the content (e.g. course completion, lead conversion etc.)

KPIs : Output focused and not input focused :
Your organization is tracking your employees responsible for lead nurturing using a measure related to output and not the input e.g. Sales per month or Demos per month instead of Content generated per month

Motivation to consume as well as share your content :
Your organization has a mechanism in place to motivate target audience to consume as well as share your content (e.g. You use certification to encourage course completion, you provide technology so that users can share their certificates on social networks, You use gamification/leader boards to encourage healthy competition

Motivation to create content :
Your organization has a mechanism in place to motivate your lead nurturing employees or respective functions to create quality content

Automation :
Your organization has a mechanism in place to find and automate/semi automate each and every step in the lead nurturing process