Consultative Selling is the Next Level of Content Marketing where you don’t sell on your own. You educate and then consult your customer so much that customer starts trusting you. It works wonderfully well for you, if you educate your target leads to solve their complete problems (not just limited to the solutions that you provide) with a personalized/customized content. Due to this, earlier it was not possible to do consultative selling at scale. But with the new technology like ours, you can do that easily.
Assessment/Quiz Led Marketing is the Next Level of Content Marketing where you create an Assessment/Quiz relevant to your potential customers on a specific problem relevant to your offerings and begin the first step of your consultative selling at scale. As your potential leads answer the assessment/quiz questions, it automatically generates a personalized content which is helpful to the user and answers their questions related to specific topic.
As per the scores assessment/quiz participants get in the above step, we can map them to next level of customized content in the form of a course (this can simply be a mix of your existing blogs/webinars) and nurture them almost for lifetime with connected social groups and communities. This is called as Education Led Marketing.
Your Assessment/quiz will designed in such a way that it is useful to the users who are qualified to be your HOT leads. It consults them or solves their problem related to the offering you sell. The quiz type nature of the content automatically attracts them to your brand. The quiz will be free for your leads and once they answer the questions, they need to put in their details such as email id, phone number etc. before they see the results. This is where you get their contact details.
You can design whatever information you want. e.g. You can decide to have Name and Email ID or Name and Phone Number or all of the same with or without additional information which can be helpful to you contact the user in future. Considering the user experience, keep these details to the bare minimum to have a better conversion. User after giving the quiz, is asked to fill these details before the RESULT is displayed. Due to this result benefits, there is always a greater chance of participants submitting their details.
Once you complete the course successfully, in ‘My Courses’ tab under the respective certificate, a new icon will be reflected. If you click on that icon, you will be able to get a certificate with you First name, Last Name (please enter this while registering), Course name and Date. This will be a downloadable certificate in PDF format.
Click here to check how it looks like
Once you complete the course formalities you will be able to download a PDF file of your Certificate of Completion.
It will be with you First Name, Last Name, Course Name and Date of Completion of the course.
It will look like this  – Click here to view your sample certificate
Course created by you will be published under your brand name. You can add relevant link to showcase your corporate profile to relevant audience be it your potential customers, partners or employees.
You can also REFER GetAConnect to your network if you feel we can be of help to scale up their businesses using our innovative Learning and Marketing Technology Solution aka Learning Funnels.
Click Here to know how to do thatÂ
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