Lesson 13 of 36
In Progress

Content is NOT the king, DELIVERY is…

Content is not the KING, Delivery is

Me : In the new information world, Content is KING

Myself : No. It was. Today it is NOT.

Me : What do you mean? What is more important than content?

Myself : DELIVERY.

Yes, in today’s world of too much information, I always remember the poem “Water, Water everywhere, nor any drop to drink…” The same is now true with the Content. “Content Content everywhere…” The information does not mean Knowledge. Knowledge does not mean Wisdom. What we all need is an effective and efficient DELIVERY, so that the relevant content is reaching to the relevant audience and leads to action!

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